We want to serve our customers better. Here are some of the coming improvements:

• New product page layouts that make it easier to find the information you want about the product
• A verified purchase and review system for products
• Subscribe and save options with the ability to pause, skip or cancel anytime
• A much faster website that is properly optimized
• Finally, content related to the purpose that fuels this little project we call Awake Human. (we love humans)

*Please bear with us as we work rapidly to integrate the various bits and bobs behind the scene to make these changes happen. :)

We are pleased to be releasing an encapsulated retinol serum with bakuchiol:

• In development for the past 18 months, we designed this encapsulated retinol specifically for our customers who have sensitive and tricky skin types
• Encapsulation of the retinol molecule allows for it to be released over-time
• If traditional retinols have been too harsh for your skin this may be a good option to try in order to gain the benefits of long-term retinol use
• Passes extensive HRIPT safety testing and is verified as a non-irritant and non comedogenic
• Contains added bakuchiol for additional skin benefits